Track 1
Digital Transformation and Emerging Technologies in Global Marketing
- Emerging and new-age technologies in global marketing
- Artificial intelligence, big data, and analytics in international marketing
- Neuromarketing and consumer neuroscience in global contexts
- Technology-driven innovation and market disruption
Track 2
Omnichannel, Social Media, and Platform-Based Marketing
- Omnichannel strategies and integrated global marketing
- Social media, influencer marketing, and global digital platforms
- Global retailing of products and services through physical and digital channels
- Customer experience management in international markets
Track 3
Global Strategy, Competitiveness, and Internationalization
- Global competitive strategy and international market positioning
- International market entry strategies and global expansion
- Strategic partnerships, alliances, and export–import relationships
- Global value chains and international business networks
Track 4
Consumer Behavior and Cross-Cultural Perspectives
- Cross-cultural consumer behavior in global markets
- Culture, identity, and consumption in international contexts
- Consumer decision-making across borders
- Global branding and brand perception across cultures
Track 5
Sustainability, Ethics, and Social Responsibility
- Sustainability and responsible marketing in global markets
- Ethics, governance, and corporate social responsibility in international business
- Sustainable consumption and green marketing strategies
- Social impact, inclusion, and responsible innovation
Track 6
Economic Development, Health, and Tourism
- Economic development and global market dynamics
- Health, well-being, and markets in a global perspective
- Global tourism development and destination marketing
- Marketing strategies for emerging and developing economies
Track 7
Global Communication, Education, and Knowledge Dissemination
- Global marketing communication strategies
- International branding and corporate communication
- Globalization of marketing and business education
- Digital learning, knowledge transfer, and capacity building
Track 8
Non-Profit, Public, and Social Sector Marketing
- Marketing and management in non-profit organizations
- Social marketing and behavior change in global contexts
- Public sector and policy-oriented marketing
- Marketing for social enterprises and development organizations